Pure

Mild and gentle cleanse. A Natural Cold-Process Soap for your daily living ritual.

Forged with the Golden Trio of Rice Bran, Sesame, and Castor, Clayphyll PURE anchors deep nutrient resilience (Vitamin E and Zinc) to maintain your skin's moisture barrier without stripping. It operates through superfat and Kaolin structure that gently unclogs pores while delivering a functional breath of Lemongrass and Cedarwood to awaken and ground your senses. This daily ritual replaces synthetic loading with bio-active integrity, achieving its goal of returning your skin to the unblemished truth of natural purity.

● Barrier Resilience.
● Non-Stripping Cleanse.
● Functional Aromatherapy.
● Pore Integrity.

₹151 ₹159 Save 5% Nt. Wt. 100 gms

MRP inclusive of all taxes

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Zero Fillers

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Free Ship ₹799+

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Rational Luxury

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1008 hours of cure

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Benefits

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Gentle Formula

Crafted with the mildest natural ingredients, this soap cleanses without disrupting your skin's natural pH or stripping essential oils — safe for everyday use.

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Daily Freshness

Glycerin naturally draws moisture to the skin's surface as you cleanse, leaving you feeling clean, fresh and comfortable after every single use.

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All-Skin Friendly

Tested and approved for all skin types including sensitive, combination and dry. Free from harsh surfactants that commonly cause irritation.

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Skin Comfort

Naturally-derived oils create a gentle barrier that protects skin from environmental irritants, keeping it calm and balanced throughout the day.

Ingredients

Sesame Oil

Antioxidant: Shields skin from environmental stressors

Rice Bran Oil

Resilience: High Vitamin E content for silky skin

Pure Coconut Oil

Deep Cleanser: Effectively breaks down surface dirt and bacteria for a fresh skin feel.

Castor Oil

Humectant Booster: Draws moisture into the skin, keeping it hydrated during the wash.

Kaolin Clay

Exfoliation: Softens skin while providing recipe resilience

Vitamin E

Antioxidant: Neutralises free radicals and protects skin cells

Saponified Botanical Oils of Cocos Nucifera (Coconut), Elaeis Guineensis (Palm Olein), Oryza Sativa (Rice Bran), Sesamum Indicum (Sesame), Ricinus Communis (Castor) Seed. Kaolin Clay, Aqua (Purified Water), Glycerine (Naturally formed & retained), Vitamin E (Tocopherol-Sunflower Oil), Sodium Lactate (Beetroot/Corn), Citric Acid. Aroma-therapeutic Essential Oils of Cymbopogon Flexuosus (Lemongrass), Citrus Aurantium Dulcis (Sweet Orange) and Juniperus Virginiana (Cedarwood), Nothing else.

Perfect for all skin types!

Gentle · Natural · Effective

How To Use

Wet Skin

Wet your face or body with water at a comfortable temperature.

Lather & Apply

Create a lather in your palms and apply gently to skin. The mild formula is safe even around the eye area.

Rinse Gently

Rinse with water and pat dry. Suitable for even the most sensitive or reactive skin.

💡 Safe for daily use. Suitable for adults and children over 3 years.

Know Your Master Bar

1. Will this premium bar melt away quickly in my soap dish?

No. Unlike rushed soaps, PURE is naturally cured for 1,008 hours (6 weeks). This slow evaporation, reinforced by Sodium Lactate and Kaolin Clay, builds a durable structural skeleton that ensures a long-lasting, firm bar - provided it dries post-shower.

2. Can a 100% natural cold process soap truly lather and clean effectively?

Paradoxically, yes. We reject synthetic foaming agents (SLS/SLES) for smart oil architecture: Coconut Oil generates instant, deep-cleansing bubbles, while Castor Oil anchor creates a rich, "Silk-Glove" lather that lifts urban pollution without stripping skin lipids.

3. My skin is damaged and sensitive. Will PURE cause a reaction?

It is built specifically to reverse chemical damage. A precise superfat buffer leaves active lipids from our Golden Trio behind to shield your barrier, while our 30/50/20 essential oil blend is kept at a safe, non-irritating therapeutic dilution.

4. Why is the color uniform and the scent milder than commercial bars?

It represents unblemished truth. The elegant matte-cream tone comes entirely from raw Kaolin Clay, and the aroma is a functional, natural plant breath of real Lemongrass, Sweet Orange, and Cedarwood - 100% free from harsh, toxic, phthalate-loaded synthetic perfumes.

5. Why should I invest this much in a single bar of soap?

Commercial bars are synthetic detergents machine-stamped in seconds. Clayphyll PURE is a slow-luxury botanical ritual that preserves 100% of its native plant glycerine and raw oil nutrients. You are investing in a 6-week skin-recovery treatment, not a cheap cleaning utility.

6. Can I use a specific bar if it isn't labeled for my primary skin type?

Yes - while each bar is engineered to target a specific concern, our balanced lipid foundations allow other skin types to safely enjoy them by adjusting usage, such as using our Carbon Mist charcoal bar as a weekly deep-cleansing detox rather than a daily wash. For further guidance, please refer to our Combination Skin section; it offers tailored advice on adjusting usage to maximize benefits while allowing you to enjoy our full range of earthy, botanical aromas.

The Clayphyll Clean-Formulation List

Our soaps are formulated strictly without:
● Animal Fats: No Tallow (beef fat) or Lard (pig fat); we use only 100% botanical lipids like Kokum and Almond.
● Commercial Soap Noodles: No pre-made industrial bases; every bar is crafted from scratch via cold process.
● Synthetic Detergents (Syndets): No SLS, SLES, or petroleum-derived surfactants that strip the acid mantle.
● Melt & Pour Bases: No alcohol-heavy or propylene glycol-based pre-manufactured soap bases.
● Cheap Filler Oils: No unstable, rancid-prone oils like Soy, Corn, or generic "Vegetable Oil" blends.
● Artificial Fragrances: No synthetic perfumes or phthalates; we use only the 30/50/20 Essential Oil protocol.
● Harsh Chelators: No EDTA or synthetic preservatives; we utilize Citric Acid and Vitamin E for stability.